National CineMedia (NCM) is America’s Movie Network. For more information visit: and About NCM CineLife Entertainment® distributes a variety of event cinema titles to theatres across the U.S. CineLife®, Spotlight’s consumer entertainment platform, connects moviegoers with quality content and independent films wherever they are on view (in-theatre, AVOD, online and app). Spotlight represents segment leaders including Angelika Film Center, Laemmle Theatres, Landmark Theatres, Cinépolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas and Silverspot Cinemas. Spotlight Cinema Networks was founded in 2010 by entertainment and advertising veterans, Mark Cuban, Todd Wagner, Jerry Rakfeldt and Michael Sakin to serve the needs of art house, luxury and dine-in exhibitors for cinema advertising, preshow entertainment, and digital display distribution. Elevate will be extremely appealing to luxury brands seeking to reach their affluent consumers at scale,” said Scott Felenstein, NCM president, sales, marketing & partnerships. We know that cinema advertising is the most engaging and impactful mediums for consumers. “This Elevate Cinema Network collaboration is a first of its kind cinema advertising arrangement, targeting the affluent moviegoer. “We are now able to provide unprecedented reach without diluting delivery of the upscale demographic with premium inventory.” With our strong position in the luxury space, Spotlight gains critical mass in delivering to the upscale, educated adult demographic,” said Michael Sakin, President, Spotlight. “Spotlight is excited to join with NCM to establish the Elevate Cinema Network. NCM’s cinema advertising network features more than 20,600 screens across the US, with 24 out of the top 25 performing theaters in the country, delivering more than 75% of the weekend box office through their network each weekend. Spotlight is dedicated to serving the needs of luxury, dine-in and art house exhibitors including segment leaders Cinepolis Luxury Cinemas, Silverspot Cinema, Landmark Theatres, LOOK Dine-In Cinemas, Angelika Film Center, Flix Brewhouse, and Laemmle Theatres. Exhibitors will also benefit from Elevate’s ability to bring incremental revenue opportunities. Elevate’s unprecedented reach will attract even more advertisers looking to bring their brand message to this affluent audience. Cinema advertising has the most engaged audience of any medium, with three times better recall and two times more engagement than broadcast. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.Įlevate more than doubles the reach available to upscale advertising clients. ![]() This collaboration will combine nearly 1,500 premier NCM® screens with Spotlight’s existing premier network of over 1,200 screens to bring Elevate’s network to 2,700 ‘blue chip’ screens available for cinema advertising through Spotlight. NEW YORK-( BUSINESS WIRE)-National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, today announced a strategic sales relationship, the Elevate Cinema Network (Elevate).
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